My previous post was about keeping your time profitable, and I talked about how my blog is currently not in that category. I got a few great comments that made me realize that I unintentionally put blogging under the wrong light. It wasn’t my intention to imply that blogs aren’t profitable, so let’s get into the short-term and long-term profitability of a blog.
This part of the story starts out very slowly for most. Being a new blogger is tough.This is just something that you will have to come to terms with. With small amounts of traffic and not many connections, you are going to be fighting an uphill battle.
If you are thinking that you can make a solid income from your blog within 6 months, you have fallen prey to fanciful thinking. DISCLAIMER: It has been done, but don’t bet your blog on it.
There are a lot of people that choose to make the fast dollar and decide to employ CPC accounts and private advertising right out of the gate. Would I recommend it? No, to be honest. Unless you are receiving hundreds of visitors daily, avoid cpc advertising. John Chow is making less than 1k/month with adsense from his blog, so I wouldn’t recommend that you attempt to support yourself from a single advertising income stream.
The main short-term goal of anyone who is looking to make money online and runs a personal blog should be to build you brand NOW, to reap the benefits LATER. Your brand needs to be nurtured and grown to be effective when you would like to harvest your market influence. Don’t confuse yourself by setting a short-term goal of blog income.
In fact, as I’ve said in the past, credibility counts. When you’re starting your blogging journey, it’s less important to earn profit than it is to build a loyal readership. Period.
What kind of brand are you projecting, when you are new to the blogosphere and you’re already trying to push products and advertising on people? Where is the fine line between a useful, credible blog and an advertising landing page? Longevity, quality content, loyal readers… they will draw the line for you.
This is the strong argument as to why the penniless hours spent initially on your blog are very worth it. If you have set yourself up a strong brand that has widespread authority within your niche… you’re “sittin’ pretty” to say the least.
BRANDING, BRANDING, BRANDING! This phrase should be ringing in your head when you are setting long term profiteering goals. How will my brand (short-term goal) affect my ability to monetize my blog (long-term goal)?
Imagine you are six months and 1000 RSS subscribers into the future. Ask yourself these questions:
- At this point, can I decree to my readership that this product or advertisement that I am peddling is within my world-view and brand?
- What kind of products and services can I provide to my readers/advocates?
- How can I leverage all of this penniless time and branding in my favor?
As the floodgates of profiteering open at this point, how you best take hold of the opportunity rides solely on your ability to bring your brand, your readers, and a great product or advertising opportunity together.
Best of luck and may you persevere. ^_^