All Marketers are Liars What is the story that your company tells? It’s definitely an abstract question at first, but it is a pertinent concept to grasp for the success of your company’s ability to market itself. Written by Seth Godin, a man who plays too many roles in business to define just one, “All […]

Google Adwords is one of the most revolutionary advertising mediums to be conceived in recent history. It allows the advertiser to make contact with a targeted demographic, but they don’t have to pay unless the consumer responds with interest (in the form of a click). How can you harness this model to your complete advantage? […]