Matt Blancarte dot Com Design - Business - Two Cents

All Marketers are Liars

What is the story that your company tells? It’s definitely an abstract question at first, but it is a pertinent concept to grasp for the success of your company’s ability to market itself. Written by Seth Godin, a man who plays too many roles in business to define just one, “All Marketers are Liars” is an interesting perspective on the new age of marketing (not advertising). Seth has a great blog, check it out if you haven’t already.He goes into detail about the importance of marketing, not advertising, your brand and company.

By telling stories to your customers that align with their world-view, allows you to speak their language and tailor to their tastes.Being able to communicate clearly with your customers is so key in marketing, but with all of the tips, tricks, and schemes out there for making money online, I think sometimes we may be looking…